The Fate of Taamail's Export Assignment Example | Topics and Well Written Essays - 3000 words

The Fate of Taamail's Export - Assignment Example The World Trade Organization (WTO) regulatory context relevant in this case goes back to the Generalized System of Preferences as established under the Enabling clause of the GATT, allowing for the preferential treatment of the developing countries over their developed counterparts in matters of trade relationships (EC, 2004). The relevant legal issue is whether the recent change in the Generalized System of Preferences (GSP) as developed by Solia are in violation of Article I and Article III of the GATT of 1994. The most relevant legal issue in this case, however, is the existing inconsistency between the provisions of Article I: 1 of the General Agreement on Tariffs and Trade 1994 (GATT 1994), as required to apply to all the members of the World Trade Organization, and the Enabling Clause as implemented by the member states of the GATT. The provisions of Article I: 1 of GATT 1994 requires that any preferential treatment in relation to tariffs that is offered to one of the member states should â€Å"immediately and unconditionally† be accorded to all the other members in relation to similar products and other associated trade measures (GATT, 1979). On the other hand, the Enabling clause of the GATT provides for preferential treatment of some nations over the others in relation to similar products and associated trade measures, based on certain considerations and requirements for fulfillment of assigned conditions under their specified Generalized System of Preferences (Mckenzie, 2005) . Nevertheless, the applicability of the Generalized System of Preferences as provided under the Enabling clause of the GATT should be subject to authorization, and subsequent WTO waiver of Article I: 1 of GATT for a specified period of time (Gowa & Hicks, 2012).

Media & Cultural Analysis Gender, Representation and Advertising Essay

Media & Cultural Analysis Gender, Representation and Advertising Images - Essay Example It has been noted that males are generally attracted to advertisements that are related with fast cars or fancy cigars or costly liquors, whereas females are attracted to advertisements that deal with decorating houses and make up kits among others. Therefore, the ad-makers before designing an advertisement campaign thoroughly judge the targeted gender and develop the advertisement accordingly. Thus, the objective of the paper would be to discuss the aspect that gender is performative while designing advertisements. Furthermore, the techniques used by the media firms and their way of organising the socio-cultural elements will be demonstrated. Moreover, the strengths and the weaknesses of semiotics used to convey message through visual meanings will also be critically analysed. Semiotics is the signs that are used to convey messages to the viewers. Advertisements play an imperative role in promotional activities. Therefore, the two examples of print media that will be discussed below will show how it appeals to the different genders. Theoretical Understanding of Media Forms and Genres According to Kress (1998), genre is a kind of text that is derived from a structure of a social occasion and characteristics and their purposes. It can further be said that genre may be considered as a realistic device which is used to help any gathering to produce efficiently and over and over again and to relate them to the customers’ expectations (Chandler, 2000). This aspect can be interpreted from an example of advertising image below: Source: (Mike’s Computer Marketing, 2004). From the image above, it can be interpreted that as the genre used in the advertisement of Jupiter Auto Spa, which depicts the unique offerings and discounts, may attract the male more than the female. Free car wash and other discounts will make the male feel that they are getting added value for the price they are paying. Moreover, the free service of pickup and delivery of the car will play on the mind of the male that will be a convenient factor (Mike’s Computer Marketing, 2004). The male genders usually are busy in working due to which the care towards their vehicle is being neglected. Thus, the added facility may encourage the male as their time is not spent uselessly whereas the desired task is done effectively. This print advertisement is expected to attract less to the women as they are more concerned about products that take care of their physical beauty and fitness. The discounts and the offerings will somewhat be attractive to women who have craze towards cars. As stated by Judith Butler (1995), desires are often intentional which are towards a given object or other, but at the same time it is also reflexive where it is a modality in which the subject is both improved and discovered. Thus, desire is the relationship between the image and the viewer, between object of desire and desiring matter, between product and customer. Therefore, in the above mentioned print advertisement the desire of the female genders towards the product is comparatively low than the male ones (Butler, 2011). Though the product is a part of luxury category, the added value and convenience offered to the customers will help the male genders to get attracted towards the service of Jupiter Auto Spa. According to Dines and Humez (2003), â€Å"